Menstrual health is rarely discussed in the workplace, yet it can have a significant impact on wellbeing, productivity and employee experience. As organisations increasingly focus on creating inclusive and supportive workplaces, understanding the realities of menstrual health needs to become more prevalent in these conversations.

Workplace health has long focused on changing individual behaviour – but growing evidence shows the real opportunity lies in improving how work is designed. By addressing both physical and psychosocial risks at their source, organisations can reduce harm, support wellbeing, and create higher-performing teams.

Workplace wellbeing has never received more attention – or investment. Yet, despite this, many organisations aren’t seeing the improvements they expect. This is what we refer to as the wellbeing paradox.

The challenge isn’t necessarily doing more – it’s doing what works. Evidence shows that wellbeing initiatives only make a meaningful impact when they are targeted, regularly reviewed, and supported by the right work environment. By focusing on what truly drives health, safety, and performance, organisations can move beyond activity and create lasting change.