Guy Winch is a psychologist and author whose book Emotional First Aid we highly recommend. In this talk, he explores the reasons we may seek help with physical aches and pains but not when we are experiencing emotional pain like rejection, sadness or loneliness. His talk is both thought-provoking and useful, worth watching and discussing with people who are important to you. http://www.ted.com/talks/guy_winch_the_case_for_emotional_hygiene?language=en